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The European market offers enormous opportunities to software manufacturers. Nevertheless, many companies are rather ambiguous about the European market. The large differences in (business) culture make them hesitant to pursue the opportunities that are clearly there. And if they do decide to enter the European market, chances are high their efforts are in vain, as they do not have the right contacts, because they lack knowledge about the local laws or simply because they are not able to determine a successful business strategy. Aexus can help you to overcome these obstacles. Aexus is run by European professionals, who have extensive experience in the European IT and ICT industry. We know the various European business cultures, have an extensive network in the industry and - and this could be crucial - we speak the relevant languages. From its hub in the Netherlands, Aexus can manage your business in Europe during the first stages of your European market penetration, virtually creating your “own” European office or acting as your agent or partner in these areas. Specific countries and/or verticals can be targeted. |
Aexus will directly target end users and win reference customers for you. Aexus has a large database of personal contacts within relevant organizations / verticals. The quality of these contacts ensures that Aexus can quickly penetrate the appropriate accounts with your products and services – providing you with initial reference customers upon which to build your future business. Aexus also brings a highly qualified network of contacts at the key systems integrators, distributors and VAR’s. This allows Aexus to efficiently match new products and services with the most effective channel partners. As a result, Aexus can build your distribution channel and establish relationships with strategic partners quickly and easily, requiring only a minimal investment in resources from your end. And by the time you are ready to open your own European office, Aexus can assist you with the administrative and logistical requirements. Aexus’ vast network of contacts combined with a proven track record in sales and marketing in the European market place, ensures that Aexus can achieve measurable results for you in a short period of time. |